Asiasoft shows its healthy first half earnings while hoping regional marketing to help meet H2 target

BackAug 28, 2008

Asiasoft Corperation reported healthy Q2/2008 earnings at the "Opportunity Day" event held at the Stock Exchange of Thailand. The company is confident that the expansion of the marketing plans within the South East Asia region and skilled online game management team will help promote international alliance as well as decrease the cost to help meet H2 target.

Aug 28, 2008, the SET: Asiasoft Chief Executive Officer Pramoth Sudjitporn presented the overview of the company in the first half performance of 2008, at the "Opportunity Day", during which, he said "Asiasoft has recently purchased shares of Funbox, which markets three online games in Thailand. With our capability to select the online games and provide the top-up service, we believe that Funbox can increase its earnings in the coming year. However, we will handle only its main policy. But for its operation, the company existing team will take care of.

" Speaking of the highlight of the first half of this year in terms of the earnings, the launch of the two new games: Ghost and Freestyle and the new campaign, "@Reward", boosted our earnings to 416 million baht and the net profit to 67.8 million baht. Asiasoft's growth came from its marketing strategy as well as its online games services in four countries in the Southeast Asia region, which help reduce the system networking cost, whilst enhancing the good relations with allies and partners in the region."

"Asiasoft's business covers four countries in the Southeast Asia region. The company plans to invest in IT equipment in Malaysia around the end of this year, in hopes of promoting cost reduction and its strength. In addition, in the second half of this year, the company has a plan to launch five new online games in four countries in the Southeast Asia region. The company is confident that the company's growth and profit during the second half will meet the target."

ASIASOFT CORPORATION PUBLIC COMPANY LIMITED (AS)
Asiasoft Corporation Public Company Limited, established in 2001, is a leading online entertainment provider in the Southeast Asia region, focusing on online games service in Thailand, Singapore, Malaysia and Vietnam. The company is involved in other businesses such as online games developing, online advertisement service, and game portal service, www.playpark.com. As of June 30, 2008, Asiasoft has already provided 14 games in four countries: Thailand (9 games), Singapore (6 games), Malaysia (6 games), and Vietnam (6 games). There are more than 10 million online gamers registered with the company. The most popular online games are Maple Story, Audition, Yulgang, Ragnarok Online, and Cabal